The Sockshop on Telegraph, a Sock Jackpot!by Sarah Tang on Oct, 17 2012
Frieda Kahlo socks. Socks with aliens and dynamites. Socks that say “vegan” along the calf. Chat Noir knee socks. Performance toe socks. Tights in more colors and patterns than you imagined existed. All these can be found at the recently opened Sockshop on Telegraph.
Yes, that’s right, there is a store that specializes in socks. And even if you’ve never thought twice about the socks on your feet, once you walk into the Sockshop you will suddenly realize the endless possibilities of two-legged self-expression and a desire to BUY EVERYTHING will wash over you. At least, that was how I felt.
There’s something in this store for everybody and every occasion. You can find all the variations of feet wear here: leggings, leg warmers, panty-hose, tights, knee-highs, toe-socks, no-show socks, ankle socks. And if you’ve already got your basic hosiery in solids and stripes, you can advance into argyles and animal prints, or venture into tie-dye and psychedelic patterns.
The Sockshop also supplies seasonal and holiday items. This winter, the shop plans to stock its athletic section with skiing socks (padded along the shin) and snowboarding socks (padded along the side of the calf). And right now you can find festive Halloween socks in the novelty sock section.
Currently their most popular item are their personalized knee high socks that say things like like “vegan,” “Obama,” and “broke” along the side. With every 200 pairs sold, they personalize a new sock. They had “hella” previously, and are looking into “Cal” socks.
The socks are well priced; most I saw were $9 or $12. Items can be returned for an exchange. Even if you don’t want to spend money on yourself, you won’t be able to resist buying a funny pair of socks for a friend.
If you need help deciding, the staff is more than happy to share their sock wisdom. Laura, the store manager, educated me on the difference between tights and pantyhose (pantyhose is more sheer and colored in skin tones), and on the anti-microbial benefits of wool (wool suffocates bacteria and thus prevents feet odor!).
The store itself is well organized and easy to navigate. There’s a men’s corner, an athletic section, and a wall of tights. Also, you can find some inspiration from the displays along the tops of the shelves, which demonstrate creative ways to layer tights.
Go check it out! You can also shop at their online store here.